On the heels of positive news from a potential coronavirus vaccine candidate, Ticketmaster is thinking about the future.
The company confirmed to Global News that it is “exploring” a new strategy that would allow individual event organizers to require fans to verify their vaccination status, or whether they’ve tested negative for COVID-19 within a 24-to-72-hour window, prior to attending events.
It won’t be a blanket mandate, Ticketmaster said, but “a tool in the box” for event organizers to implement at their discretion “based on their preferences and local health guidelines.”
The idea is just a “potential concept,” the company said, but it could work like this: Fans who purchase tickets for a designated event would need to verify that they’ve already been vaccinated or tested negative during a fixed period of time. The exact length may vary by local public health guidelines.
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